hoyden noun
hoy·​den | \ ˈhȯi-dᵊn  \

Definition of hoyden
: a girl or woman of saucy, boisterous, or carefree behaviour.

Lo-fi, feminist, funny, left wing, cute, anti-establishment, tacky, perfect, humble, weird, zodiacal (?), fun-sized, fucking woke as shit, no bullshit brand.


Founded by Olivia Denny, based in Manchester, UK. 


Come visit us in store at the legendary Afflecks for even more (including handpicked funky vintage), plus a free meet and great with HRH Princess Olivia xx