hoy· den | \ ˈhȯi-dᵊn \
: a boisterous, bold & carefree girl
Hoyden was born out of complete desperation.
Her mother, Olivia Denny, was fed up to the back bleedin’ teeth of working shitty, dead-end jobs and having no money, so she started selling some of her snazziest vintage pieces online.
She quickly realised that this was it, what she’d been looking for all these years - her vocational calling!
After about a year of (sometimes harrowing) Depop messages and hungover crawls to the post office, she decided to indulge in her love of designing, and thus the Astro Tees were born. After about a year of learning how to print onto clothes properly, it was time to take the next step; a real life, brick-and-mortar shop to call her own! And where better than Manchesters legendary Afflecks Palace? Home to the weird and wonderful since ‘82, it would be the perfect place to set up Hoyden HQ.
Now, Hoyden is not for the faint of heart. It is about unapologetically standing up for what you believe in, and looking hella cute whilst doing it. It is a mash up of art, fashion, dad-jokes, activism, fre$h memes, a bit of spiritual stuff in there too.
Also, at Hoyden almost everything is handmade to the highest spec possible (without breaking bank) so you can be sure everything is made with 100% unadulterated love.
And Olivia doesn’t just make t-shirts and jewellery; Hoyden is quickly snowballing, and there is so so sooooooo much to come!
Think one-of-a-kind custom vintage, handmade garb, home decor and even more art work to hang on your wall if that’s more your kind of thing.
This is just the beginning. Keep your eyes peeled. You won’t regret it.